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Our POP-UP SHOP is coming back!

From Wednesday July 17th until Sunday July 21st our PREGNANCY POP-UP SHOP in Amsterdam is back!


The full Atelier Melon collection, including our recently launched denim shirts & summer dresses, and our new line of accessories!


We know finding the right size can be difficult. The pop-up shop is your chance to try before you buy. We’re happy to help & give styling advice.

Plus: there’s special offers & discounts on selected items.


Opening hours

Wednesday: 10 - 18
Thursday: 10 - 18
Friday: 10 - 18
Saturday: 10 - 18
Sunday: 10 - 13


After our last pop-up in October 2023, we donated 10% of our proceeds to MommaLuv. For this edition, we’ll do the same!

For us, adequate (medical) guidance during both pregnancy and delivery is a given. For moms-to-be in developing countries, this is not the case.

MommaLuv is a Dutch foundation with a mission to make this level of care available to expectant mothers in underserved communities in Africa.

Their Birth Project provides moms-to-be with a medical maternity package, with essentials for a hygienic birth and a better start for the baby. Atelier Melon supports this mission and therefore donates 10% of the turnover of its pop-up shop to MommaLuv’s Birth Project.

With our previous donation, MommaLuv was able to organize a birth seminar for 23 expecting mothers. Read about it here.

Atelier Melon pop-up 2023

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